{"id":53,"date":"2026-09-15T23:50:01","date_gmt":"2026-09-15T23:50:01","guid":{"rendered":"https:\/\/globalfutures.qa.rtd.asu.edu\/support-services\/?page_id=53"},"modified":"2026-10-08T22:39:09","modified_gmt":"2026-10-08T22:39:09","slug":"marketing","status":"publish","type":"page","link":"https:\/\/globalfutures.asu.edu\/support-services\/marketing\/","title":{"rendered":"Strategic marketing and communications"},"content":{"rendered":"\n<div class=\"wp-block-unityblocks-hero\"><div class=\"uds-hero uds-hero-md\"><div class=\"hero-overlay\"><\/div><img decoding=\"async\" class=\"hero\" src=\"https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/442026\/09\/GF-reosurces-marcom-hero-asu-scaled.jpg\" alt=\"\" style=\"width:100%\"\/><h1><span class=\"highlight-white\">Strategic marketing  and communications<\/span><\/h1><\/div><\/div>\n\n\n\n<div id=\"uds-anchor-menu\" class=\"wp-block-unityblocks-anchor-menu uds-anchor-menu uds-anchor-menu-expanded-lg\"><div class=\"container\"><div class=\"uds-anchor-menu-wrapper\"><h2><button type=\"button\" class=\"mobile-menu-toggler\" data-bs-toggle=\"collapse\" data-bs-target=\"#anchorMenuNav\" aria-expanded=\"false\" aria-controls=\"anchorMenuNav\">On This Page: <span class=\"fas fa-chevron-down\"><\/span><\/button><\/h2><div id=\"anchorMenuNav\" class=\"card card-body collapse\"><nav class=\"nav\" aria-label=\"Page navigation\"><a class=\"nav-link\" href=\"#brand\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"ASU Brand Guide\">ASU Brand Guide<\/a><a class=\"nav-link\" href=\"#templates\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Background and Templates\">Background and Templates<\/a><a class=\"nav-link\" href=\"#events\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Events\">Events<\/a><a class=\"nav-link\" href=\"#gfl\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Global Futures Brand \">Global Futures Brand <\/a><a class=\"nav-link\" href=\"#media\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Media Relations \">Media Relations <\/a><a class=\"nav-link\" href=\"#signage\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Signage\">Signage<\/a><a class=\"nav-link\" href=\"#filming\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"internal link\" data-ga-region=\"main content\" data-ga-section=\"on this page\" data-ga-text=\"Filming Guidance\">Filming Guidance<\/a><\/nav><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6 mb-4\">\n\t\t\t\n\n<h2 class=\"wp-block-heading\">Marketing and communications support<\/h2>\n\n\n\n<hr aria-hidden=\"true\" class=\"wp-block-separator has-alpha-channel-opacity is-style-copy-divider\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/search.asu.edu\/profile\/983865\">Julie Kurth<\/a> is the lead communicator for the Global Futures Laboratory. Please contact her with any marketing or communications quests related to the lab.<a href=\"https:\/\/search.asu.edu\/profile\/1115372\"> Matthew Oxford<\/a> is the main contact for marketing related to the College of Global Futures. If would like to consult with the marketing team before<a href=\"https:\/\/arizonastateu.sharepoint.com\/sites\/OKEDMarComm\/SitePages\/MarComm-Project-Request.aspx\"> submitting a request<\/a>, please email us at <a href=\"mailto:globalfutures@asu.edu\">globalfutures@asu.edu<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our expertise spans writing, strategy, editing, branding, graphic design and more. We apply the best principles of marketing, public relations, communications, usability and design to help the Global Futures Laboratory and its priority initiatives to succeed. Reach out to our team early to see how we might be able to support your efforts.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6 mb-4\">\n\t\t\t\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"884\" src=\"https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/442026\/09\/GF-reosurces-marcom-decorative-asu.png\" alt=\"Stylized Earth with countries and oceans made of plastics.\" class=\"wp-image-35\" style=\"width:450px\" srcset=\"https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-decorative-asu.png 899w, https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-decorative-asu-300x295.png 300w, https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-decorative-asu-768x755.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<h3 class=\"wp-block-heading mt-0\"><span class=\"highlight-black\">Some of our services include:<\/span><\/h3>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Research and planning<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\"><ul>\r\n\t<li>Audience research<\/li>\r\n\t<li>Brand identity<\/li>\r\n\t<li>Campaign goal setting<\/li>\r\n\t<li>Marketing, content, design strategy<\/li>\r\n\t<li>Relationship management<\/li>\r\n<\/ul>\r\n\r\n\r\n<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Evaluating and reporting<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\"><ul>\r\n        <li>Google analytics<\/li>\r\n\r\n\t<li>Social media metrics<\/li>\r\n\r\n\t<li>Salesforce metrics<\/li>\r\n\r\n\t<li>Media coverage<\/li>\r\n\t<li>Qualitative data<\/li>\r\n<\/ul>\r\n\r\n\r\n<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Creation and production<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\"><ul>\r\n<li>Writing, editing<\/li>\r\n\r\n\t<li>Print design<\/li>\r\n\r\n\t<li>Video\/photography<\/li>\r\n\r\n\t<li>Logo, brand \r\ndesign<\/li>\r\n\t<li>Exhibit design<\/li>\r\n\r\n\t<li>User-interface, user-experience design<\/li>\r\n\r\n\t<li>Website development<\/li>\r\n<\/ul>\r\n\r\n\r\n<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Distribution and promotion<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\"><ul>\r\n\t<li>Printed and physical media<\/li>\r\n\t<li>Multi-channel digital outreach<\/li>\r\n\t<li>Social media<\/li>\r\n\t<li>Media placement<\/li>\r\n\t<li>Story distribution: ASU News, unit, news service<\/li>\r\n\t<li>Newsletters<\/li>\r\n\t<li>Paid promotion<\/li>\r\n\r\n<\/ul>\r\n\r\n\r\n<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-0 my-6\">\n\t\n<section class=\"uds-section media-file inner-bg-white py-xs-2 py-lg-6\" style=\"background: url(https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-Inset-content-box-asu.png) top left \/ cover no-repeat;\" ><div class=\"acf-innerblocks-container\">\n<div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n\n<div class=\"wp-block-group p-2 p-lg-6 mx-2 mx-lg-6 has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-10 bg white\">\n\t\t\t\n\n<h2 class=\"wp-block-heading mt-0\">Submit a request<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you need assistance with a marketing or communications project, submit a request through our portal below. A member of our team will contact you soon.<\/p>\n\n\n\n\t<div class=\"uds-button \">\n\n\t\t\t\n\t\t\t<a href=\"https:\/\/arizonastateu.sharepoint.com\/sites\/OKEDMarComm\/SitePages\/MarComm-Project-Request.aspx\" class=\"btn btn-gold btn-md \" data-ga=\"Visit the portal\" data-ga-name=\"onclick\" data-ga-event=\"link\" data-ga-action=\"click\" data-ga-type=\"external link\" data-ga-region=\"main content\" data-ga-section=\"button\" data-component=\"button\"    aria-label=\"Visit the portal for a marking or communications project request\">Visit the portal <\/a>\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/section>\n<\/div>\n\n\n<section class=\"uds-section bg-color bg-gray-7 text-white \" ><div class=\"acf-innerblocks-container\">\n<div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<h2 id=\"brand\" class=\"wp-block-heading mt-0\">ASU Brand Guide<\/h2>\n\n\n\n<hr aria-hidden=\"true\" class=\"wp-block-separator has-alpha-channel-opacity is-style-copy-divider\"\/>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">ASU-approved vendors<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">Find an external business familiar with ASU\u2019s branding guidelines to help make your project a reality.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandguide.asu.edu\/brand-elements\/trademarks-licensing\/staff-guidelines\" >Find a vendor<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Templates and libraries<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">Using ASU\u2019s templates and libraries ensures your work is brand-aligned and reduces the time spent creating separate solutions.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandguide.asu.edu\/tools\/templates-libraries\" >Browse templates<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">ASU Print and Imaging Lab<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">The ASU Print Lab is our main production partner. They produce a variety of branded items, from printed materials to apparel. <\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/print.asu.edu\/print-lab\" >Work with the Print Lab<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Brand guide overview<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">A single hub for the university\u2019s brand kit. Browse information about brand elements and usage guidelines, access training and tools, or submit a request for assistance.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandguide.asu.edu\/\" >Explore the ASU Brand Guide<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Logos and brand marks<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandguide.asu.edu\/brand-elements\/logos\" >See logo guidelines<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Research Communication Office<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">We offer more services through our recharge center. Consider including communication needs in funding proposals to ensure you have the help you need.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\t\t\t\t\t<div class=\"card-link\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/comms.research.asu.edu\/\" >Contact the office<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/section>\n\n<div class=\"wp-bootstrap-blocks-container container mb-0 my-6 my-lg-10\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\t\t<img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-zoom-asu.png\" alt=\"Example Zoom axewwn\">\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\"><h3 id=\"templates\">Backgrounds and templates<\/h3><\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">Access Global Futures-branded Zoom backgrounds, explore our image library or use Global Futures letterhead for your next correspondence. Subunit logos can be found in <a href=\"https:\/\/asu.canto.com\/allfiles?viewIndex=0\">Canto<\/a>, ASU\u2019s image hosting service.\r\n<ul>\r\n \t<li><a href=\"https:\/\/drive.google.com\/file\/d\/1Hfjk6I8gzXKFnV64xft2uqZzKlwOcyvo\/view?usp=sharing\">Letterhead<\/a><\/li>\r\n \t<li><a href=\"https:\/\/globalfutures.asu.edu\/support-services\/zoom-backgrounds\/\">Zoom backgrounds<\/a><\/li>\r\n \t\r\n<\/ul>\r\n<\/li>\r\n<\/ul><\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\t\t<img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/GF-reosurces-marcom-events-asu.png\" alt=\"Preple at an exhibit event in the atrium of the Walton Center.\">\n\t\n\t<!-- icon style header -->\n\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\"><h3 id=\"events\">Event promotion<\/h3><\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">The Global Futures Lab has dedicated staff to help plan and promote your next event.\r\nFor assistance with planning and executing an event, please contact our events team.\r\n\r\n<span style=\"font-weight: 400\">If you need help promoting your event, use the event how-to guide.<\/span><\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wrike.com\/forms\/AAQS36D6QIWIIS3F\/\" class=\"btn btn-maroon\"   aria-label=\"Submit an event request\">  Submit an event request<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\t\t<!-- render icon with color span if needed -->\n\t\t\n\t\t<span class=\"fas fa-book-atlas fa-2x card-icon-top\"><\/span>\n\n\t\t\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\"><h3 id=\"gfl\">Global Futures brand guidance<\/h3><\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">Make sure your content aligns our brand standards. Review naming conventions, endorsed logos, registered trademarks, boilerplate text and other guidelines for <\/span>referencing the laboratory in your communications.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/docs.google.com\/document\/d\/1BBdd-96R4C_vIBILDi0815MdcQDB82ZFSZGEn7w2W6Q\/edit?usp=sharing\" class=\"btn btn-maroon\"   aria-label=\"brand guidance\">  brand guidance<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   \">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\t\t<!-- render icon with color span if needed -->\n\t\t\n\t\t<span class=\"fas fa-microphone-lines fa-2x card-icon-top\"><\/span>\n\n\t\t\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\"><h3 id=\"media\">Media relations<\/h3><\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\"><span style=\"font-weight: 400\">Only individuals operating in designated roles should speak on behalf of ASU or ASU units. <\/span>ASU media relations works with journalists to help tell the university\u2019s stories. For news stories or journalist requests related to the Global Futures Laboratory or the College of Global Futures, please contact <a href=\"https:\/\/search.asu.edu\/profile\/1941857\">Sandy Leander<\/a>.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/newsroom.asu.edu\/\" class=\"btn btn-maroon\"   aria-label=\"media relations\">  media relations<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   mb-3\">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\t\t<!-- render icon with color span if needed -->\n\t\t\n\t\t<span class=\"fas fa-sign-hanging fa-2x card-icon-top\"><\/span>\n\n\t\t\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\"><h3 id=\"signage\">Signage<\/h3><\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">Placing signage on campus requires review by multiple units to ensure functionality, brand Putting up signage on campus requires review by multiple units, including Enterprise Brand Strategy, to ensure functionality and brand consistency. If approved, signage print orders will be printed through the Print and Imaging Lab.\r\n\r\n&nbsp;<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandguide.asu.edu\/execution-guidelines\/signage\" class=\"btn btn-maroon\"   aria-label=\"signage\">  signage<\/a>\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<section class=\"uds-section bg-color bg-gray-1 \" ><div class=\"acf-innerblocks-container\">\n<div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-row row justify-content-between\">\n\t\n\n<div class=\"col-12 col-md-4 mb-3\">\n\t\t\t\n\n<div class=\"wp-block-cover\" style=\"padding-top:var(--wp--preset--spacing--uds-size-4);padding-right:var(--wp--preset--spacing--uds-size-4);padding-bottom:var(--wp--preset--spacing--uds-size-4);padding-left:var(--wp--preset--spacing--uds-size-4);min-height:1120px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gray-7-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left mb-6 mt-2 has-large-font-size\" id=\"filming\">Walton Center for Planetary Health filming guidelines<\/h2>\n\n\n\n<hr aria-hidden=\"true\" class=\"wp-block-separator has-alpha-channel-opacity is-style-copy-divider mb-4\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><br><mark style=\"background-color:#FFFFFF\" class=\"has-inline-color\">Things to remember:<\/mark><\/h4>\n\n\n\n<p class=\"mb-6 wp-block-paragraph\"><strong>The Walton Center for Planetary Health is an active lab environment.<\/strong><\/p>\n\n\n\n<p class=\"mb-6 wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">Every filming or photography request must be submitted in writing to <a href=\"mailto:globalfutures@asu.edu\" class=\"text-gold\">globalfutures@asu.edu<\/a>.<\/p>\n\n\n\n<p class=\"mb-6 wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">Our team will grant approval, coordinate with operations partners and alert nearby researchers whose work may be affected.<\/p>\n\n\n\n<p class=\"mb-4 wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">All crews must have a Global Futures marketing escort with Walton Center badge access.<\/p>\n<\/div><\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-7\">\n\t\t\t\n\n<ol class=\"uds-list wp-block-list is-style-steplist-gold\">\n<li><strong>Request written approval <\/strong><span>Email <a href=\"mailto:globalfutures@asu.edu\">globalfutures@asu.edu<\/a> to schedule a photo or film session. The marketing team will coordinate with building partners and grant approval for the project.<\/span><\/li>\n\n\n\n<li><strong>Complete the appropriate ASU filming form<\/strong><span><a href=\"https:\/\/brandguide.asu.edu\/requests\/approvals\/commercial-filming-photography\">Commercial organizations<\/a> and <a href=\"https:\/\/brandguide.asu.edu\/requests\/approvals\/class-project-filming\">student projects<\/a> must complete the applicable ASU filming form before the session.<\/span><\/li>\n\n\n\n<li><strong>Confirm your marketing escort<\/strong><span>Every film crew, whether they are contracted or ASU-affiliated, must remain with a Global Futures Laboratory marketing escort who has Walton Center badge access. Unescorted crews should be referred to <a href=\"https:\/\/search.asu.edu\/profile\/983865\">Julie Kurth<\/a> or <a href=\"https:\/\/search.asu.edu\/profile\/1115372\">Matthew Oxford<\/a>.<\/span><\/li>\n\n\n\n<li><strong>Complete required lab trainings<\/strong><span>Before entering our labs, ASU crews must be current on the following <a href=\"https:\/\/cfo.asu.edu\/ehs-laboratory-safety-courses\">EHS trainings<\/a>: fire safety and prevention, initial laboratory safety, comprehensive biosafety tri-university training and hazardous waste management.<\/span><\/li>\n\n\n\n<li><strong>Wear required PPE<\/strong><span>Crew members and subjects must wear appropriate personal protective equipment: lab coats, protective eyewear and gloves. Regular glasses are not sufficient. Bring enough clean, current unit-branded coats if using your own.<\/span><\/li>\n<\/ol>\n\n\t<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/section>\n\n<section class=\"uds-section media-file inner-bg-white my-0 py-6\" style=\"background: url(https:\/\/globalfutures.asu.edu\/support-services\/wp-content\/uploads\/sites\/44\/2026\/09\/Marcom-cta-asu-scaled.png) center \/ cover no-repeat;\" ><div class=\"acf-innerblocks-container\">\n<div class=\"wp-bootstrap-blocks-container container mb-0 bg-transparent\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<!-- If it's an interactive card, use the interactive card format -->\n\t<!-- open standard card -->\n\t<div class=\"card   mt-0\">\n\n\t<!-- get header content based on header style -->\n\n\t<!-- image style header -->\n\t\n\t<!-- icon style header -->\n\t\t\t<!-- render icon with color span if needed -->\n\t\t\n\t\t<span class=\"fas fa-comments fa-2x card-icon-top\"><\/span>\n\n\t\t\t\n\t<!-- if horizontal, open content wrapper -->\n\t\n\t<!-- card header -->\n\t<div class=\"card-header\">\n\t\t<h3 class=\"card-title\">Are you a unit communicator?<\/h3>\n\t<\/div>\n\n\t<!-- card body -->\n\t\t\t<div class=\"card-body\">\n\t\t\t<p class=\"card-text\">If so, please contact the <a href=\"mailto:globalfutures@asu.edu\">Global Futures marketing and communications team<\/a> to be added to the monthly GFL Unit Comms Connect meeting.\r\n\r\nCommunications professionals, or staff members who find that communication has become a routine part of their workflow, from all GFL academic units, centers, initiatives and programs are welcome to join.<\/p>\n\t\t<\/div>\n\t\n\t<!-- event details for event style cards -->\n\t\n\t<!-- card buttons, links, and tags -->\n\t<!-- card buttons -->\n\t\n\t<!-- card links -->\n\t\n\t<!-- card tags -->\n\t\n\t<!-- close content wrapper if horizontal -->\n\t\n\t<\/div> <!-- close standard card -->\n\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"uds_featured_image":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing | Support services | Global Futures Laboratory<\/title>\n<meta name=\"description\" content=\"Marketing, communications and branding resources for Global Futures faculty and staff.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalfutures.asu.edu\/support-services\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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