Strategic marketing and communications
Marketing and communications support
Julie Kurth is the lead communicator for the Global Futures Laboratory. Please contact her with any marketing or communications quests related to the lab. Matthew Oxford is the main contact for marketing related to the College of Global Futures. If would like to consult with the marketing team before submitting a request, please email us at [email protected].
Our expertise spans writing, strategy, editing, branding, graphic design and more. We apply the best principles of marketing, public relations, communications, usability and design to help the Global Futures Laboratory and its priority initiatives to succeed. Reach out to our team early to see how we might be able to support your efforts.
Some of our services include:
Research and planning
- Audience research
- Brand identity
- Campaign goal setting
- Marketing, content, design strategy
- Relationship management
Evaluating and reporting
- Google analytics
- Social media metrics
- Salesforce metrics
- Media coverage
- Qualitative data
Creation and production
- Writing, editing
- Print design
- Video/photography
- Logo, brand design
- Exhibit design
- User-interface, user-experience design
- Website development
Distribution and promotion
- Printed and physical media
- Multi-channel digital outreach
- Social media
- Media placement
- Story distribution: ASU News, unit, news service
- Newsletters
- Paid promotion
Submit a request
If you need assistance with a marketing or communications project, submit a request through our portal below. A member of our team will contact you soon.
ASU Brand Guide
ASU-approved vendors
Find an external business familiar with ASU’s branding guidelines to help make your project a reality.
Templates and libraries
Using ASU’s templates and libraries ensures your work is brand-aligned and reduces the time spent creating separate solutions.
ASU Print and Imaging Lab
The ASU Print Lab is our main production partner. They produce a variety of branded items, from printed materials to apparel.
Brand guide overview
A single hub for the university’s brand kit. Browse information about brand elements and usage guidelines, access training and tools, or submit a request for assistance.
Logos and brand marks
To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand.
Research Communication Office
We offer more services through our recharge center. Consider including communication needs in funding proposals to ensure you have the help you need.
Backgrounds and templates
Access Global Futures-branded Zoom backgrounds, explore our image library or use Global Futures letterhead for your next correspondence. Subunit logos can be found in Canto, ASU’s image hosting service.
Event promotion
The Global Futures Lab has dedicated staff to help plan and promote your next event. For assistance with planning and executing an event, please contact our events team. If you need help promoting your event, use the event how-to guide.
Global Futures brand guidance
Make sure your content aligns our brand standards. Review naming conventions, endorsed logos, registered trademarks, boilerplate text and other guidelines for referencing the laboratory in your communications.
Media relations
Only individuals operating in designated roles should speak on behalf of ASU or ASU units. ASU media relations works with journalists to help tell the university’s stories. For news stories or journalist requests related to the Global Futures Laboratory or the College of Global Futures, please contact Sandy Leander.
Signage
Placing signage on campus requires review by multiple units to ensure functionality, brand Putting up signage on campus requires review by multiple units, including Enterprise Brand Strategy, to ensure functionality and brand consistency. If approved, signage print orders will be printed through the Print and Imaging Lab.
Walton Center for Planetary Health filming guidelines
Things to remember:
The Walton Center for Planetary Health is an active lab environment.
Every filming or photography request must be submitted in writing to [email protected].
Our team will grant approval, coordinate with operations partners and alert nearby researchers whose work may be affected.
All crews must have a Global Futures marketing escort with Walton Center badge access.
- Request written approval Email [email protected] to schedule a photo or film session. The marketing team will coordinate with building partners and grant approval for the project.
- Complete the appropriate ASU filming formCommercial organizations and student projects must complete the applicable ASU filming form before the session.
- Confirm your marketing escortEvery film crew, whether they are contracted or ASU-affiliated, must remain with a Global Futures Laboratory marketing escort who has Walton Center badge access. Unescorted crews should be referred to Julie Kurth or Matthew Oxford.
- Complete required lab trainingsBefore entering our labs, ASU crews must be current on the following EHS trainings: fire safety and prevention, initial laboratory safety, comprehensive biosafety tri-university training and hazardous waste management.
- Wear required PPECrew members and subjects must wear appropriate personal protective equipment: lab coats, protective eyewear and gloves. Regular glasses are not sufficient. Bring enough clean, current unit-branded coats if using your own.
Are you a unit communicator?
If so, please contact the Global Futures marketing and communications team to be added to the monthly GFL Unit Comms Connect meeting. Communications professionals, or staff members who find that communication has become a routine part of their workflow, from all GFL academic units, centers, initiatives and programs are welcome to join.